We believe in doing things right the first time and all our processes comply with “Quality at Source” quality assurance technique, it may sound complicated but enables us to simplify and accelerate work. Our “Quality at Source” technique ensures that errors are rectified even before they occur. The technique is applied at all stages of our research processes.

Our teams of highly experienced Project Managers personally train team members involved in the project to ensure everyone is on the same page. Mock surveys are conducted guarantying all possible glitches are highlighted in advance and taken care of. Also the interviewers gain a good understanding of the study.

We use a special process to gauge the attentiveness of the respondent while answering our questions and the genuineness of the data, by carefully placing our internally developed special set of questions that we call “Self Authenticating Questions” in our questionnaires. These are strategically placed questions at regular intervals and help us get a percentage score of ‘how authentic is a particular interview’s data’. This methodology comes in handy specially while conducting studies through CAWI and Panels, helping us ensure that inferior quality respondents or interviews get rejected at base level and we are able to provide uncompromised data quality.

It is imperative for us that each interview is checked for consistency and logics before it gets delivered to you. With our fully automated QC processes developed by our in-house team of research professionals, this process becomes as close as real-time, ensuring you get your data whenever you want. Data that is thoroughly scrutinized and fully dependable.